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  • Michelle Houston

The Story of To Be Honest Bev Co. - A Journey from Personal Struggle to Alcohol Free Alternatives & Non-Alcoholic Spirits

WhyNon-Alcoholic Spirits for the Sober Curious?


Hello, vibrant souls!


Today, I'm thrilled to open the door to my world and share the story behind the creation of To Be Honest Bev Co. non-alcoholic spirits. This isn't just about a new business; it's about a journey, a mission, and a commitment to well-being.


Join me as I unfold the layers of why we have launched this venture and what inspired the creation of our unique, non-alcoholic beverage.


Michelle Pualani Houston, Founder of To Be Honest Bev Co. hemp-infused non-alcoholic spirits packaging bottles for purchase at a local holiday fair market.
Founder & Visionary Michelle connecting with Society Members in-person at a Holiday Market.

The Genesis of Alcohol & It's Effect on My Health

Navigating Struggles & Rediscovering Well-Being


Let's rewind a bit.


Pre-COVID, my life was a whirlwind of teaching, coaching, and launching businesses. Amid the chaos, burnout hit, leading to a forced rest. It was during this challenging time that anxiety attacks became part of my journey.


This by itself was a lot to handle & then with the pandemic I completely hit a wall of progress, feeling listless without any real direction or clear intentions.


I was spending lots of time at home (as were we all), in front of the television and often getting through an entire bottle of wine by myself...


Not so typical for the once vibrant, healthy lifestyle I had been living beforehand.


The turning point came when I realized alcohol was negatively impacting my mental and emotional well-being more than I had ever considered.


In the days that followed drinking I was experiencing lethargy, brain fog and felt my anxiety increasing... an overall negative mood that would put me in a tailspin of anger, disappointment and shame feeling guilty about my choices.


Almost two years ago, I made the conscious decision to stop drinking, marking the beginning of a profound personal development journey focused on health, wellness, and a newfound self-awareness.


Evolution into To Be Honest Bev Co.

Crafting a Non-Alcoholic Spirits Human-Centric Brand


As my journey evolved from fitness coaching to personal development and business consulting, a vision emerged.


To Be Honest Bev Co. was created out of the realization that well-being is an integral part of physical, mental and emotional wellbeing. And even though such a cultural norm such as alcohol was a part of my life - I had put all this time and energy into improving.


Except this one thing, drinking, seemed to be sabotaging it all somehow...


It became about - how can I start to really experience a life I felt incredibly excited & vibrant to be living every day?


Seeking the mental clarity, self-compassion, and the conscious choices that make up our lives. The launch of our beverage company is not just about a product; it's about cultivating a community committed to holistic well-being.


The Unveiling & Launch of Our Empowering Alternative


We launched our initial waitlist in October of 2023, releasing our first inaugural style inspired by a London dry grin to an eager community who began sharing their own stories.


Learning about why someone stopped drinking, the impact it's had on their lives and that they have been seeking an alternative just as this one has solidified our mission.


This isn't just a beverage; it's an invitation to join a community dedicated to vibrant living, personal growth, and embracing a life free from alcohol's constraints.


Two bottles of To Be Honest Bev Co non-alcoholic hemp infused spirit alternative that is milky white from a nanoemulsified CBD isolate in a gin-inspired spirit.
To Be Honest Bev Co. hemp infused non-alcoholic spirits alternative and product developer Jeremy Fleming.

Join Us on This Human-Centric Journey


As we embark on this exciting journey, we invite you to be part of our society.


We're building connections and stories with you at the center.


Stay tuned for more insights into the foundational pieces of creating this intentional brand from the ground up. Your feedback is invaluable as we shape a company that resonates with your well-being and personal development goals.


A Toast to Vibrant Living! 🌈


Thank you for sharing in my story. Now, I want to know yours!



Each step, each struggle has led us to this moment. To Be Honest Bev Co. is not just a brand; it's a celebration of choices, growth, and the pursuit of a life filled with well-being.


Stay connected, stay vibrant, and get ready for the exciting chapters ahead. Cheers to you and to a future of honest, empowering non-alcoholic spirits alternatives!


Ready to be part of the To Be Honest Bev Co. community?


Join our newsletter to stay up to date on all released, recipes and be the first to experience the vibrant living that awaits.


More updates and stories coming your way. Stay tuned, stay vibrant!



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