A Conversation on Mindful Drinking and Functional Spirits: Alcohol Tipping Point Podcast
- Michelle Houston
- Aug 20
- 3 min read
Exploring a New Approach to Drinking Culture
We’re proud to share that Michelle Houston, founder of To Be Honest Beverage Co., was recently featured on the Alcohol Tipping Point Podcast, hosted by Deb Masner. In this thoughtful conversation, Michelle opens up about her personal journey into sober curiosity, the inspiration behind creating Focus, and how functional beverages are reshaping how we celebrate, unwind, and connect.
🎧 Listen to the full episode here:
Meet Michelle Houston: From Sober Curious to Purpose Driven Founder
Michelle’s journey with alcohol began early, shaped by the drinking culture she grew up in. After years of navigating the highs and lows of alcohol’s impact on her mental health, clarity, and motivation, she made the powerful decision to step back — initially without the intention to quit permanently.
As she shared on the podcast:
"I realized that drinking wasn’t serving the life I wanted. I still wanted the ritual, the social connection—but without the anxiety, fatigue, and fog that alcohol often brought."
That realization sparked the birth of To Be Honest Beverage Co., and with it, the creation of Focus:
A sophisticated, hemp-infused botanical spirit
Crafted for those seeking calm, balance, and vibrant living
Inspired by the timeless ritual of a well-crafted drink—minus the alcohol
Why Focus? A New Ritual for the Sober Curious and Wellness Minded
In the episode, Michelle and Deb explore why so many consumers today are seeking more than just alcohol-free options—they’re looking for functional, mindful alternatives.
Focus was crafted specifically for this movement, offering:
✔ Juniper-forward botanical flavor inspired by London dry gin
✔ Nano-emulsified hemp-derived CBD for functional relaxation
✔ Zero alcohol, zero THC, and no added sugars or artificial ingredients
Focus provides the full experience of a refined drink—minus the unwanted effects.
Related: Mindful Drinking: Why Alcohol-Free Alternatives Are the Future.
Key Topics Covered in the Interview
During her conversation with Deb Masner, Michelle dives into important topics shaping the mindful drinking space, including:
Mental health and alcohol: How alcohol consumption impacts anxiety, motivation, and overall well-being
The role of hemp and CBD: Why functional ingredients like hemp-derived CBD are revolutionizing alcohol-free beverages
Navigating emotions without alcohol: Facing stress, shame, and vulnerability without numbing habits
Building rituals without booze: How products like Focus empower people to retain social and self-care rituals
The rise of sober curious culture: Why mindful drinking is no longer niche—it’s mainstream
These insights offer valuable perspective for anyone exploring a healthier relationship with drinking.
The Future of Alcohol Free Living: Sophistication Meets Function
Michelle’s message on the Alcohol Tipping Point podcast is clear: The future of drinking isn’t about deprivation—it’s about intention, connection, and presence.
Brands like To Be Honest Beverage Co. are leading this evolution by creating alcohol-free spirits that:
✔ Respect tradition and ritual
✔ Support emotional and physical well-being
✔ Offer vibrant, complex, and satisfying alternatives
Focus is a prime example of how mindful living and social joy can coexist beautifully—without compromise.
Final Thoughts: Sip Mindfully, Live Vibrantly
Michelle’s conversation on the Alcohol Tipping Point reminds us that breaking old habits opens space for new rituals that nourish rather than deplete.
With Focus, To Be Honest Beverage Co. invites drinkers to experience a new kind of celebration: One rooted in presence, flavor, and mindful connection.
FAQs
Q: What is Focus made from? A: Focus features juniper, lavender, citrus botanicals, and hemp-derived CBD to deliver a layered, alcohol-free drinking experience.
Q: Does Focus cause a buzz or high? A: No. Focus is crafted with CBD and contains zero THC, promoting calmness without any psychoactive effects.
Q: Where can I purchase Focus? A: Focus is available online through To Be Honest Beverage Co.’s website and at select retail locations. Shop Focus here.
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